baby car seat ratings

Marketing Crash Course: It’s Not All Bad News When Consumers Collide with Wrong Information
In 2007, the editors of Consumer Reports magazine had the unenviable job of admitting that they had published an erroneous ranking showing that a number of infant car seat models failed a safety test. Even though the data was later retracted, the news mortified parents and made headlines across the nation. Wharton professor Uri Simonsohn saw the case as an opportunity to test consumers’ ability …