car seat jane

Oprah Today: Brenda Nesselroad-Slaby Baby Cecilia’s death?

Brenda Nesselroad-Slaby left her daughter, Cecilia Jane, 2, strapped in a car seat for eight hours in the school parking lot at which she worked as an Asst. Principal, She told investigators she forgot to drop off Cecilia with a baby sitter after stopping to buy donuts for teachers that morning. And continued her work day until someone leaving at 4 spotted th child in the 105+ degree car, in which she had died.

When watching this episode of Oprah, I initially felt so much sympathy for this woman. Then, as I watched her reaction and googled her story and got all of the facts, I became disgusted with her. As a mother myself, I feel overwhelmed at times. I don’t think I could ever forget my son in the back seat of our truck, though. Brenda Slaby backed her SUV in front of the school, doesn’t she have to look back or at least glance in the rearview mirror especially when backing an SUV in an area where there are children? She didn’t notice her daughter (sleeping or not) sitting there in her car seat (which at the two years old should be foward facing)? I know of many mothers who send their children to “big” daycares with children ranging from 6 weeks to 4 years of age. If she were to be fifteen minutes late, someone would be calling the cell phone, the house phone and the work phone to ask where the children are. And, if by some freak chance the daycare provider didn’t call to ask about the children, my girlfriends call at least ONCE everyday to check in and make sure that their babies are ok.

I watched the school surviellance where Brenda Slaby went in and out of her SUV six times, actually passing the window where her daughter slept (behind the driver’s seat). She even, after getting all of the donuts of course, got in the SUV and started it to move it to an actual parking space (and still didn’t see her daughter).

I was disappointed that this “mother” still has custody of her first child. I was disappointed that this “mother” got away with murdering an innocent two year old daughter. I am more disappointed that Oprah glorified the idea that this tragedy was an accident and that a mother overwhelmed is capable of something as extreme as this. Never was it mentioned that that baby had to die what can only be thought of as a painful and slow horrific death because her mother was neglegent. Because her mother was selfish. Instead, society is blamed and Oprah says “woman are quick to criticize other women.” I’m nowhere near perfect. Even my flaws have flaws, but I have to call it like I see it, this woman is a murderer.

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How to Put the Customer First and Sell Your Way to Success

Salesmanship is much more than quotas and concentrating on the bottom line. To become the best at sales and marketing, put the customer’s wants and needs first, and you will sell your way to success. The best way to explain this concept is to relate the following true story:

“Jane” is in an automobile accident. As a result she is in the market for different and affordable transportation-fast. Because “Jane” is in a wheelchair, her father-in-law helps her purchase a minivan, so it can be made wheelchair accessible.

Unfortunately, what “Jane” and her father-in-law did not know is the prerequisites to making a vehicle handicapped accessible. Because of the mileage and the age of the vehicle, grants to make the necessary changes are not available. So, less than 4 days later, “Jane” asks the dealership to trade the van in on another vehicle on the lot of comparable value.

You probably know what happens next, but I will finish the story anyway:

When the dealership refuses to trade the vehicle, even though it sat in the driveway for 4 days, “Jane” is essentially stuck with an automobile she will never be able to drive. Now what?

“Jane” takes the vehicle to a competitor. Up on the ramp, the van is determined to have front end damage and it is only worth half what her father-in-law paid for the van. But, the competition is willing to take it in trade, as is, to help “Jane” get affordable transportation.

Based on the recommendations of a professional mechanic specializing in handicapped accessible transportation, it is determined that “Jane” needs a two door with room to put the wheelchair behind the front seat. So, the second dealership searches the lot for the perfect car. Unfortunately, nothing on the lot is within her price-range. Total disappointment!

But, wait, the salesperson is checking with his supervisor! Soon, a serious of phone calls are made, deals are struck, and a two-door car within an affordable price range is on its way from another dealer hundreds of miles away. The car will be on the lot by tomorrow afternoon.

Good customer relations? Yes! Good salesmanship and Marketing? Most definitely! Why? The answer is simple: The needs of the customer are put before the bottom line, and the salesman establishes an atmosphere of trust and respect.

Admittedly, the salesman expresses his need to make a profit in order to feed his family. Yet, he never tries to sell an automobile that will be a financial burden to the customer. In addition, he makes certain the new car will meet “Jane’s” needs before it ever leaves the lot. Can she get into the car? Can she put the wheelchair behind the front seat?

Why is this valuable lesson in sales and marketing? To answer a question with a question: who will “Jane” revisit when she needs another car? Who will she recommend to friends and family? Naturally, it is the dealership that bases their policy on honesty and integrity. Making the sale did not require sacrificing values or profit. Customers do not want gimmicks or false promises. In fact, most consumers will be willing to pay at little more, if they have established a professional relationship of trust.

Thus, when you are considering your sales and marketing campaign, do not forget the consumer. After all, they are your bottom line. Be honest! Sell yourself; sell your product or service; make a decent profit. You can put your customer first and still sell you way to success.

About the Author

Paul Sutherland is an Accelerated Business Growth Coach. His company – Daniel Thomas International – www.dti.eu.com helps corporate and SMEs to grow their businesses with tried tested and proven techniques and strategies, increasing their bottom line profits in 90 days or less?

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Go west! Dems did, now struggle to hold onto gains
Westward, uh-oh.